Thursday 18 September 2014

Heat Pump Websites Face Off

Two of the strongest brands in New Zealand heat pumps are Fujitsu Heat Pumps and Mitsubishi Electric. The quality of their heat pumps puts them neck in neck - New Zealander's just can't get enough of their air! But is the quality of their websites such a close call?

Online Brands doesn't think so! They say the Fujitsu Heat Pumps website
"...is like less like an interactive website and more like a sales brochure – except this brochure doesn’t display prices. The great thing about creating a website for your business is the ability to interact with customers and offer them the chance to buy your products digitally. Fujitsu Heat pumps, as far as I saw, did not even offer customers the chance to place orders online. As far as functionality and design goes, this site is pretty bad.
Eek! As one of New Zealand's biggest heat pump brands, you would have thought they have more money to invest in having a working website! And how did Mitsubishi Electric fare?
The greatest point scored for Mitsubishi-Electric is the content, and considering content is key for a great website this works highly in their favour. The site caters information for anyone from those with no knowledge about choosing heat pumps to those who know exactly which model they require. In-depth information is given on each heat pump alongside pictures and additional relevant features.
So Mitsubishi Electric wins  by a long shot! If you're looking for Hamilton heat pumps, and searching through both websites is time consuming, check out Goldstar Heat Pumps. They sell and install both brands.
 

No comments:

Post a Comment